Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Pack Your Pipeline With Sales!

December 11, 2020
Hand pointing with a pencil at a sales funnel chart during a business meeting

Sales pipelines are vital to keeping you in business. But cold calling is like running your nails down a chalkboard! It’s important to dedicate time throughout the year to consistently build a strong pipeline of sales prospects. We’ve come a long way from the cold call era and incorporating lead-building into your business processes is […]

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The Appeal of a Financing Promotion

December 6, 2020
Couple using tablet on couch near stack of moving boxes

Have you used financing offers to grow your business? If not, you’re losing out on sales. A financing promotion can not only close sales, but attract new customers, making them aware your business exists and giving them a taste of what you have to offer. Even someone who doesn’t make a purchase now may still […]

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What If Santa Was A Roofing Contractor?

November 30, 2020
Santa Claus on the roof bringing gifts on Christmas Eve

Can you imagine? The amount of roofs Santa could inspect and diagnose in just one winter’s eve? What an advantage to have a magic sleigh flying through the sky, pulled by eight tiny reindeer who mastered the soft landing every time. No cracked tile edges from banging ladders or scaffolding, and those steep pitches or […]

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What the Pandemic Did to Customer Service

November 20, 2020
Cheerful man having video call on laptop computer

History has shown that a pandemic will creep up every 100 years or so and put an unexpected twist into our business operations. This twist eventually establishes a new normal. Ironically, what the current pandemic has done to customer service is make it better. As we approach the last month of 2020, we’re still enduring […]

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How To End 2020 Strong

November 16, 2020
Close up man hand arranging wood block stacking as step stair

It’s fair to say there have been a few bumps (and bruises) throughout 2020, but don’t give up on the hope of increasing your bottom line just yet! Now, more than ever, customers need—and want–your financing options. Deferred payments, same-as-cash, long terms with low payments—those are the benefits that are closing more sales in today’s […]

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Top 10 Reasons Contractors Love Financing!

November 9, 2020
Top 10 phrase handwritten on chalkboard with heart symbol instead of O

Home improvements typically come with a larger-than-pocket-change price tag and homeowners typically underestimate the overall price of their dream upgrades. And who really budgets for those unexpected emergency home repairs? Contractors face the challenge of sticker shock nearly every day. How do they successfully bridge the gap between price and affordability? The tried-and-true solution is […]

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It’s Heater Season. Close More HVAC Sales with Financing!

November 2, 2020
Thermostat with a hand, set to 78 degrees Fahrenheit

HVAC dealers: this is your moment! You’re in an industry driven by the basic human need to stay warm. As winter approaches, it’s your time to shine. Are you ready? Everyone’s comfort level is different, but external temps inevitably drop and homeowners’ heaters inevitably power on. When they don’t power on or suddenly stop working, […]

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How To Submit A Credit App

October 23, 2020
Sample application form on tablet

Not offering financing because you’re avoiding the credit app submission process is losing your business precious sales! For home improvement dealers who dread the process, fear no more! Submitting a credit app is simple—and nearly effortless—when you complete and submit the app electronically. It’s so easy, in fact, the entire (paperless) process could be completed […]

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Fall Financing Strategy

October 19, 2020
Construction worker siting at a table with construction looking at his phone

Fall signals the end of summer, the transition to winter, and the onset of your business’ 4th quarter. The pandemic has affected quarterly and year-end goals since the 1st quarter of 2020. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the […]

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The Power of Financing

October 9, 2020
Man and women dancing in the kitchen

Financing isn’t just a fancy word for customers to borrow money, it’s a program that gives customers hope, businesses strength and P&L statements a positive boost. When you’re in an industry that provides high ticket products, services and an abundance of options, you know that the customer’s pockets have to be lined with an abundance […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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