Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We鈥檙e here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Take the Fear Out of Financing

September 21, 2020
Two people shaking hands with house model and contract paper

Having an inhouse financing program as part of your sales toolbox is a tried and true method for many retail industries. Consumer financing programs like same-as-cash and low monthly payments are commonplace in furniture and jewelry stores and widely popular in vehicle dealerships. So why are some home improvement contractors reluctant to offer financing? Let鈥檚 […]

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Want to Build Leads? Show Your Work!

September 11, 2020

In a home improvement industry packed to the brim with competition, how do you set yourself apart and get noticed by future customers? The answer is simple: showcase your work. Take pictures, share videos, let the wow factor of your talents and expertise raise your business above the competition. Let鈥檚 be clear here鈥e鈥檙e talking about […]

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Simple Steps to Increase Fall Sales

September 4, 2020

As we approach the fall season and inch closer to the end of the year, capturing every sale is vital鈥攅specially when facing year-end goals. It鈥檚 been a challenging spring and summer as the pandemic threw great caution into the marketplace. However, with homeowners experiencing more time in their homes, attempting remodeling projects too large to […]

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Is Your Marketing Surviving the Pandemic?

August 31, 2020
Marketing 101 written on a blackboard

When the pandemic rolled in during the first quarter of 2020, no one could have predicted the rapid shift to eCommerce as an era of social distancing emerged. And when unemployment numbers began to rise, who knew the consumer鈥檚 share of wallet would shrink so quickly? Many home improvement dealers were scratching their heads asking: […]

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Acing the Credit App Process

August 21, 2020
Construction worker inspecting a building interior

Although a credit application is one of the most important steps in getting financing for a home improvement project, it鈥檚 actually one of the easiest to complete. A credit application is a standardized form used to request credit from a lender like Foundation Finance. The form includes basic questions such as the amount of credit […]

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Training Is Key to Sales Success

August 17, 2020
Office materials on a wooden desk with Training Development binder

Foundation Finance Company鈥檚 financing portfolio is extensive, including installment loans, revolving credit, same-as-cash plans, deferred payment plans, prime, near-prime and subprime approvals. For contractors whose specialty is home improvements, understanding the details of a financing program may be a bit outside their comfort zone. But once you join Foundation Finance鈥檚 dealer network, a breadth of […]

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A Second Look Could Close the Sale

August 7, 2020
Happy woman reading good news in letter

If you鈥檙e losing a sale because your customer鈥檚 home improvement financing was denied by a prime lender, a second look can give your business the opportunity to win the sale and gain a happy customer. Second look financing, also called discount financing, offers a chance at a credit approval for a potential customer declined elsewhere. […]

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Close the Sale with Same-As-Cash or Deferred Payment Plans

July 31, 2020
Photo of man and women with a fan of money in hands

Offering a promotion is a tried-and-true way to attract customers and close sales.聽For home improvement contractors, point of sale financing promotions are a competitive advantage, especially amidst ongoing COVID-19 worries. If you鈥檙e not already offering same-as-cash or deferred payment financing, you鈥檙e missing out on a big opportunity for growth. Why are these financing promotions so […]

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Remote Sales Success

July 24, 2020
Man and women using laptop computer looking at screen

With the coronavirus steadily marching on, digital and remote sales tools are gaining greater appeal and, frankly, becoming a necessity. Keeping your employees and your customers safe and socially distanced has become a competitive component to growing your business. As the desire for point-of-sale financing increases along with a rising home remodeling trend, using digital […]

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Simple Ways to Build Your Referral Pipeline

July 17, 2020
Dealer showing construction plan to a man and women

In a nutshell: just ask. Business relationships with customers have changed since the quarantine guidelines of the pandemic, but that doesn鈥檛 mean you should stop communicating with your largest referral resource. Whether you鈥檝e completed a major renovation or a quick repair, asking for a referral when the work is done should be as automatic as […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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