Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
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Spring is well on the way for most parts of the country, which means it’s time for many homeowners to start thinking about replacing and repairing their weather-worn siding. Help potential customers take the leap to a fresh, new exterior with easy, affordable financing. Here are 3 ways to close your next sale with siding […]
The goal of any good sales funnel is to move as many potential customers through the sales process as possible, but no lead nurturing process is perfect. Some customers decide they don’t want to move forward with a project. Others want to save up more money first or wait for a more convenient time. When […]
The way new customers enter your business is often referred to as a sales funnel. Others call it a lead pipeline. Either way, it’s a way of describing the process of taking someone who barely knows who you are (top of the funnel) and turning them into an active customer (bottom of the funnel). Sales […]
The number of roofing businesses in the United States has grown an average of 1.8% each year from 2017 to 2022. With competition on the rise, how do you grow your roofing business? Your competitors likely have access to the same materials you do, but you control the quality of your customer service. Make sure […]
In an ideal world, each potential customer you meet would be ready to move forward with their sale right away. However, in the real world, customers will reach out for information weeks or even months before they’re ready to start their home improvement project. But, just because these people aren’t ready to work with you […]
After learning what’s in their water, most people will agree that they would like to have a new water treatment system. However, unless there is something visibly wrong with their water, homeowners may relegate this important project as a nice-to-have upgrade rather than the must-have it truly is. The key to closing new business is […]
You provide your customers with products and services to transform their homes and improve their lives. But, how do you get your customers to understand the value of what you provide and to choose your services over other local home improvement contractors? Whether you’re new to the industry or a seasoned pro, your success at […]
The career you choose has a big impact on the rest of your life. If you enjoy meeting new people, working in many different places, and seeing a project successfully completed, becoming a home improvement contractor might be a good career option for you. As a contractor you would help home owners plan and execute […]
Long-term business success isn’t a one-man job. It takes a network of dedicated employees, past customers, and support from the community. Having a strong network of personal and professional contacts ensures you have somewhere to turn to for advice or guidance, new business opportunities, and potential customers. Build a strong network and find ways to […]
The home improvement and renovation industries are booming right now, so finding customers for your business should be easy. However, that’s not always the case. Whether you’re just starting out or looking for ways to grow an already successful business, one of the best ways to find more customers is through online advertising. Whether someone […]
