Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Homeowners are ready to remodel: Offer financing to close the sale

By Foundation Finance | April 8, 2016
Construction Engineer looking at blueprints

During the last recession, many American homeowners scrapped their ideas for home improvement projects as home prices dropped and access to consumer financing options was difficult.  According to the latest Bankrate Money Pulse survey (March 2016), home improvement spending is expected to rise in 2016 – 28% of U.S. homeowners will remodel or improve their […]

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Diane S., Finance Manager, Virginia

By Foundation Finance | April 4, 2016

I just wanted to reach out and let Foundation Finance know that I am so very appreciative of the excellent customer service I receive from the Wisconsin team. In my 20 year career in financing, Foundation Finance, by far, has been one of the best group of people I have dealt with.  From our rep, […]

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Verification Tips For Easy Financing

By Foundation Finance | March 25, 2016

Some home improvement financing companies, Foundation Finance included, complete a verification call with customers prior to releasing loan funds. This call serves to protect the contractor, the customer and FFC. It also allows FFC to introduce the company to your customer, review the information submitted on the application and to set the first payment date. […]

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Promote financing and close more sales

By Foundation Finance | February 15, 2016

Do you make it easy for your customers to see that you offer financing? Or are they left wondering during your presentation … how can I afford this? Promoting financing in all your sales and marketing efforts can help set your customers at ease. There’s a reason you see promotions like “90 days no payments” […]

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New, simpler pricing makes closing sales even easier

By Foundation Finance | December 29, 2015

We’re making financing even easier for our home improvement and water treatment dealers by offering new, simpler pricing options for the New Year. Contractors and dealers still have a large menu of financing programs to choose from, so finding the right offer for nearly every client is a breeze. More Ways To Close Sales Our […]

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More tools to help you close sales

By Foundation Finance | November 24, 2015

You already know that Foundation Finance Company offers flexible, competitive consumer financing programs for the home improvement industry, including loan options for customers with less-than-perfect credit. And you know that our full suite of promotional programs, including same-as-cash financing, deferred payment options and reduced interest rate plans make it easy for you to find the […]

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Joshua Robey, R&R Windows & Doors LLC

By Foundation Finance | October 15, 2015

Working with Foundation Finance has allowed us to expand our business due to the extensive amount of financing options we can offer. My favorite feature of the Foundation Finance program is the timeliness in which we receive our credit decisions and the ease of use with the online system. I’d recommend other dealers sign up […]

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Scott Barton, We Care Plumbing Heating

By Foundation Finance | October 14, 2015

Foundation has been nothing but a breeze to work with. They have a wide variety of options for homeowners to choose from. Foundation makes financing easy. The turnaround time is amazing and they do their absolute best to accommodate your needs and the homeowners’ needs. The [loan] paperwork is very simple and straightforward to work […]

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Mike Mercil, United Distributors, Inc.

By Foundation Finance | October 14, 2015

Foundation Finance Company gives quick approvals and the approvals are very competitive compared to their peers. Their array of promotions help us close more deals. They always try to find ways to buy a deal, as opposed to turning it down. They fund deals as quickly as anyone and with less hassle. The people there […]

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Jeremy Holloway, RoofMax Corp.

By Foundation Finance | October 14, 2015

Foundation Finance has allowed my business to grow in a short amount of time. Because Foundation Finance funds loans in a timely manner, we are able to make our pro­fit sooner rather than later which means we will not be absorbed by debt and not have to rely on in-house monthly payment plans. I like […]

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Schofield, WI 54476

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