Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
Click an article below to get started!
My company has been using Foundation for all of our financing needs starting just this year. I heard about them from a new sales representative that was hired on. He recommended Foundation for both the ease of use in the home, as well as their willingness to help out folks on a case by case […]
The remodeling industry has always been an important indicator of the country’s overall economic well-being. As a result of the market rapidly changing, it’s critical to keep your eyes and ears open for hints as to what’s going to happen next. Here are a few things to watch and listen for: Changing client demographics Remodelers […]
Today in the remodeling industry, it is critical to offer your customers financing as a payment option for their home improvement project. Whether it’s a small repair or a large renovation, having financing as an option can help you close more sales. If you already offer financing but your current lender approves or denies applications […]
You’re making a sales presentation to a potential customer for a home improvement project. He then points out that he can’t even get 100% of his investment back. Sound familiar? Here are a few tips on how to help you close the sale if this comes up: Project Selling Points Focus on the benefits once […]
Today, more contractors are renting tools they need instead of buying them. Maybe it’s because their tool is in the shop or an extra tool could help on a big project; renting tools means fast, extra capabilities without spending an arm and a leg. For example, instead of purchasing a $3,000 advanced jackhammer for a […]
A recent survey shows the importance of offering financing options and how it can affect your sales. Don’t Lose Out On Sales If you’re not offering financing to your customers, you could be losing up to 45% of sales. That’s a lot of money on the table! The survey shows that 45% of customers said […]
Your real competitor is the homeowner. Technical and management skills are essential to selling your remodeling business/service to customers but skills like effective communication are equally important. If you help the homeowner understand remodeling, you’ll likely end up with a higher percentage of closed deals from those prospects. “People buy emotionally and rationalize their decision […]
A survey conducted by Contractor Nation of over 1,729 homeowners who reported hiring a remodeler in the past five years shows surprising data about the factors that go into choosing a remodeler. Obviously homeowners are not relying solely on your website to make the decision. The numbers show that an overwhelming number of homeowners start […]
The Federal Trade Commission’s “Cooling-Off Rule” gives buyers a right to cancel their purchase for a full refund until midnight of the third business day after the sale. Many states have passed their own laws to further expand consumer protection. For example, Maryland recently changed their rule to extend the time frame to five business […]
You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Rather than waiting for your customer to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can help you close the sale today […]
