You’re making a sales presentation to a potential customer for a home improvement project. He then points out that he can’t even get 100% of his investment back. Sound familiar? Here are a few tips on how to help you close the sale if this comes up: Project Selling Points Focus on the benefits once […]
When the Project Investment Cost is Higher than the Return Read More »
As the population continues to age, baby boomers need to make the choice to either age in their own home or move to a community that can better serve their needs. According to the 2016 AARP Age-Friendly Community Survey, the majority of the baby boomer generation would prefer to age in in their own home
Top Five Home Modifications for Baby Boomers to Age in Place Read More »
Many homeowners are looking to make home improvements in hopes of upping the resale value on their home. However, the projects that will give them the most return on their investment are not always the most glamorous. Although updates to bathrooms and kitchens can increase buyer appeal, the ROI is low. According to the National
Helping Your Customers Understand Their Renovation’s ROI Read More »
It all started with a doggie door. In many households, dogs are treated like a member of the family. Remodeling with specialized features for pets is becoming more common. According to a study by Houzz.com, more than one-third of homeowners have done some pet-related remodeling in the last two years. The National Kitchen and Bath
Designing Places in Homes for Pets Read More »
According to the National Association of Home Builders (NAHB) Remolding Market Index survey, in 2015, the two most common home improvement projects were bathrooms (81%) and kitchens (79%). Finishing out the top five most common remodeling projects in 2015 are whole house remodels (49%), room additions (47%) and window/door replacement. See the chart below for
Most Common Home Improvement Projects Read More »
With summer quickly approaching, homeowners are starting to think about the projects that need to be done in their yard. People often associate the cost of landscaping with the cost of gardening which is why most homeowners are shocked to find out the actual cost of landscaping. According to professional landscape designer, Carson Arthur, the
Help Your Customers Understand the Real Costs of Backyard Renovations Read More »
During the last recession, many American homeowners scrapped their ideas for home improvement projects as home prices dropped and access to consumer financing options was difficult. According to the latest Bankrate Money Pulse survey (March 2016), home improvement spending is expected to rise in 2016 – 28% of U.S. homeowners will remodel or improve their
Homeowners are ready to remodel: Offer financing to close the sale Read More »
Consumer financing programs like same-as-cash financing or low monthly payment financing are commonplace in the retail world. You see them advertised at furniture stores, jewelry stores … even doctor’s offices. Why? Because they help those businesses attract new customers and close sales. So why are some home improvement contractors reluctant to offer financing? Home improvement
Home Improvement Contractors – Make it Easy for Buyers to Say YES! Read More »
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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