Do you have leads who drop off the map during the holiday season? While some people want to get on your calendar as soon as possible, many push the large items on their to-do list into the new year. However, that doesn’t mean you should sit idly by and hope they remember to give you […]
3 Ways to Keep Your Leads Warm Over the Holidays Read More »
Fall is in full swing and winter’s not far behind. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the perfect fall strategy to increase sales and add projects to your calendar. Capture a sale from your leads. Don’t let that sales
Fall Selling Strategy Read More »
Sales pipelines are vital to keeping you in business. But cold calling is like running your nails down a chalkboard! It’s important to dedicate time throughout the year to consistently build a strong pipeline of sales prospects. We’ve come a long way from the cold call era and incorporating lead-building into your business processes is
Pack Your Pipeline With Sales! Read More »
Fall signals the end of summer, the transition to winter, and the onset of your business’ 4th quarter. The pandemic has affected quarterly and year-end goals since the 1st quarter of 2020. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the
Fall Financing Strategy Read More »
When the pandemic rolled in during the first quarter of 2020, no one could have predicted the rapid shift to eCommerce as an era of social distancing emerged. And when unemployment numbers began to rise, who knew the consumer’s share of wallet would shrink so quickly? Many home improvement dealers were scratching their heads asking:
Is Your Marketing Surviving the Pandemic? Read More »
In a nutshell: just ask. Business relationships with customers have changed since the quarantine guidelines of the pandemic, but that doesn’t mean you should stop communicating with your largest referral resource. Whether you’ve completed a major renovation or a quick repair, asking for a referral when the work is done should be as automatic as
Simple Ways to Build Your Referral Pipeline Read More »
Whether you’re a larger home improvement dealer or a smaller contractor, emails can relay more than a message, they can build relationships and your book of business. Email marketing has always been important…but it has quickly become the go-to tool to communicate fast and effectively with your customer base. If you’re not already communicating with
The Importance of Customer Emails Read More »
Sales can be one of the most frustrating part of home improvement. There are many variables that go in to closing a deal and they are always changing. Below are some solid rules to live by when approaching your sales strategy. It is a numbers game. Some customers will buy; some will not. Try not
10 Rules for Successful Home Improvement Sales Read More »
Very few contractors begin their businesses through marketing. Most start in sales or in the trades and are therefore less familiar with the cost and value of marketing investments. Below are five common marketing misconceptions that need to be understood and discredited to have a successful business marketing plan. Exclusive leads are the best leads.
5 Marketing Misconceptions in the Contracting Business Read More »
“Speed to lead is the ability to successfully get in contact with the person requesting information on your products or services in a short amount of time as possible.” You’d think contractors/sales reps would respond to these inquiries immediately right? Unfortunately, that’s not the case. Last week we revealed that 40% of home services companies
Speed to Lead Series: Part 3 – How to Shorten the Lead Response Gap Read More »
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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