When the pandemic rolled in during the first quarter of 2020, no one could have predicted the rapid shift to eCommerce as an era of social distancing emerged. And when unemployment numbers began to rise, who knew the consumer’s share of wallet would shrink so quickly? Many home improvement dealers were scratching their heads asking:
Is Your Marketing Surviving the Pandemic? Read More »
In a nutshell: just ask. Business relationships with customers have changed since the quarantine guidelines of the pandemic, but that doesn’t mean you should stop communicating with your largest referral resource. Whether you’ve completed a major renovation or a quick repair, asking for a referral when the work is done should be as automatic as
Simple Ways to Build Your Referral Pipeline Read More »
Whether you’re a larger home improvement dealer or a smaller contractor, emails can relay more than a message, they can build relationships and your book of business. Email marketing has always been important…but it has quickly become the go-to tool to communicate fast and effectively with your customer base. If you’re not already communicating with
The Importance of Customer Emails Read More »
Sales can be one of the most frustrating part of home improvement. There are many variables that go in to closing a deal and they are always changing. Below are some solid rules to live by when approaching your sales strategy. It is a numbers game. Some customers will buy; some will not. Try not
10 Rules for Successful Home Improvement Sales Read More »
Very few contractors begin their businesses through marketing. Most start in sales or in the trades and are therefore less familiar with the cost and value of marketing investments. Below are five common marketing misconceptions that need to be understood and discredited to have a successful business marketing plan. Exclusive leads are the best leads.
5 Marketing Misconceptions in the Contracting Business Read More »
“Speed to lead is the ability to successfully get in contact with the person requesting information on your products or services in a short amount of time as possible.” You’d think contractors/sales reps would respond to these inquiries immediately right? Unfortunately, that’s not the case. Last week we revealed that 40% of home services companies
Speed to Lead Series: Part 3 – How to Shorten the Lead Response Gap Read More »
40% of the home services companies that were surveyed NEVER responded to the request for service. You read that right. Shocking. But let’s back up. The study* surveyed 466 home services companies to test their speed to lead. In Part 1 of the series, we talked about what speed to lead is (how quickly you
Speed to Lead Series: Part 2 – The Results Read More »
As a business owner, you invest thousands of dollars to generate leads, optimize your website, show up in Google searches and build a lead management strategy. The problem, whether you realize it or not, is that your team is not getting back to leads in a timely matter and it’s costing you business. Do you
Speed to Lead Series: Part 1 – What is “Speed to Lead?” Read More »
Most contractors have encountered a customer who expresses price concerns once you’ve delivered your sales presentation. While you know their expectations are unrealistic, take the time to gather information before writing them off – you may be able to turn it into a sale! Move Forward With the Project or Walk Away? Below are some
Dealing with Unrealistic Price Expectations Read More »
Marketing and advertising are usually at the bottom of the list of a contractor’s favorite things to do. You’re busy running your business and managing your employees – who has time for it? Today’s market isn’t very friendly to advertisers either. You may have been victim to the nasty online review or nasty cold call
For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
California Consumer Privacy Act (CCPA) · Privacy Notice · NMLS #916914 - NMLS Consumer Access · CA DFPI License #: 11386-99 ·
© 2026 · Foundation Finance Company. All rights reserved. · Website by RVT Solutions
