Home Improvement and Renovation Trends

Discover the latest trends and technology to keep your business on track with the current market.

Learn how the current market conditions and technology can impact your business. Whether you work in turf, water treatment systems, HVAC, roofing, or siding, these articles are designed to help you keep up with the fast-moving world of construction and home renovation. Explore all our blogs below or search one of these popular topics:

Finding Customers

Discover new lead generation techniques and sources to find more customers for your home improvement business.

3 times to bring up financing with customers

How to Offer Financing that Closes Sales

Offering financing to customers can increase customer loyalty, project size and sales overall. But are there best…

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Short, helpful financing videos

Watch and Learn with Helpful Financing Videos!

Do you remember how to log in to submit an app? Wondering what special promotions you can…

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Generate more customer referrals with these 5 tips.

5 Tips to Get More Referrals

Email marketing, direct mail and online advertising can each be an effective way to find new customers…

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Customer Management

Learn how to nurture and support home improvement leads and customers once they enter your sales funnel.

Brush up on your financing options and techniques!

Free Financing Guides

Offering Financing Is Easy, but It’s Even Simpler with the Right Resources. Between creating project estimates, ordering…

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young master of household maintenance service consulting clients at home

How to Ask for Referrals

There are countless ways to find new customers for your business. Social media, email marketing, billboards, and…

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See how different payment options change your customer's monthly payment amount.

3 Ways to Get Paid for a $20k Project

Different payment methods can make a big difference in your customer’s monthly payment. Learn how you can…

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Tools & Tech

Find the latest tools and tech to help simplify and streamline your business processes.

5 tools to automate and streamline your sales process

5 Tools to Automate and Streamline Your Sales Process

Are you using today’s technology to your advantage? Tools like AI, CRMs and customer financing can increase…

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Short, helpful financing videos

Watch and Learn with Helpful Financing Videos!

Do you remember how to log in to submit an app? Wondering what special promotions you can…

Read More
Brush up on your financing options and techniques!

Free Financing Guides

Offering Financing Is Easy, but It’s Even Simpler with the Right Resources. Between creating project estimates, ordering…

Read More

Social Media

Find strategies to create a strong social media presence and reach more home improvement customers here.

Attract more customers when you market your business.

3 Marketing Strategies to Try this Year

Keep your customers engaged and your marketing fresh this summer by trying out some of these strategies.

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Build a better online presence with these content ideas.

5 Topics to Engage Your Customers

Building and maintaining an active online presence is an important part of growing a home improvement business,…

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Your logo, font choice, tone and other factors all contribute to your company's brand identity.

Does Your Company Have a Brand?

Your company provides services for people, but your brand is how you set yourself apart from all…

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Community

Find timely tips on how to become an integral part of your community.

why bother with business goals

Why Bother with Business Goals?

A successful year is measured by the goals you set. Whether you’re improving your safety standards, boosting…

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Capture your customer's attention and close more sales this holiday season!

Closing Sales During the Holidays

Shopping, wrapping, parties, dinners, family, friends, and more keep homeowners busy this time of year. However, with…

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Have you considered how you will answer these customer FAQs?

Are You Prepared for These Customer FAQs?

A home is many people’s most valuable asset, so when they start searching for a home improvement…

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Understanding Today’s Home Improvement Market

As mortgage rates rise and fall, material shortages come and go, and labor shifts between scarcity and abundance, the home improvement and renovation industry changes to keep up with market demands. Keeping track of market changes and predicting which way the home improvement industry will shift isn’t always easy, but Foundation Finance is here to help. Check back often to learn about innovations, news, and changes that could impact the way you complete home improvement projects.

You will also find news on the latest financing specials to help you land your next hard-to-close sale. Whether you own a small, family-owned contracting business or are one of many contractors working under the same brand, we’re here to help you find more home improvement customers and close more sales with important news and articles to help you build your contracting business.

For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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