Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

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How to Turn Leads into Customers

July 13, 2023

How many people visit your website or request a project estimate each month? How many of them become customers? Chances are, there are many people who decide to put their project off for a while or who end up working with another company for one reason or another. Healthy competition is great, but so is […]

Tips to Grow Your Business

July 7, 2023

Whether you’re currently running a one-man show, a small team or a multi-location franchise, there is always room for growth in the home improvement industry. Discover tips to build your brand, find learning opportunities and network to improve your business’s overall growth below. Build Your Brand Name recognition and a good reputation are essential for […]

Business Cards Are Still Important in 2023.

June 30, 2023

Your customer loves the work you did on their home and wants to put their friend in touch with you. Do you scribble your name and number down and give it to your customer? Do you ask them to give you their friend’s email address? Usually no. This is where you offer your customer a […]

Want to Prequalify Your Customers for Financing?

June 21, 2023

Offering financing gives homeowners the ability to pay for their projects in low monthly payments, creating opportunities to expand your business to those who otherwise may not be able to afford renovations and home repairs. Foundation Finance considers customers with FICOs as low as 550, but some people may still be unsure about whether they […]

10 Tips to Get More from Your Busy Season

June 9, 2023

The busy spring and summer seasons bring in essential revenue and opportunities for business growth. However, managing customers, ordering supplies and keeping multiple jobs running on track can be tough if you go in without a plan. Keep your business running smoothly this summer with these tips. 1. Make a To-Do List. It’s easy to […]

Top 10 Renovations with Resale Value

June 2, 2023

Making a house feel like home often requires a little renovation, but the average length of time a person spends in a home is only around 7-8 years. That means that money-wise homeowners will consider future buyers when planning their work. Here you will find the ten projects with the most resale value according to […]

How to Offer Financing

May 26, 2023

Offering financing gives you the opportunity to reach customers who don’t want to commit to a large out of pocket expense or wouldn’t otherwise be able to afford their projects right away. It also helps you upsell additional items or upscale options by spreading out the expense over months rather than customers having to pay […]

Second Look Financing Program

May 17, 2023

Through our second look financing program, Foundation Finance is able to offer more customers financing, even if they have a challenged credit history. Our credit experts work with a wide range of credit profiles and FICOs as low as 600, making it easier to find affordable payment options for your customers. What is second look […]

How to Improve Your Google Business Profile

May 12, 2023

Many home improvement searches start with an internet search. Most of those searches happen on Google. As the world’s leading search engine, Google can be a key business driver, making it easier for homeowner to find and connect with your business. Make sure you’re showing up for customers in your area by setting up and […]

Foundation Finance Offers Tools & Training

May 5, 2023

Competitive APRs and promos for ALL approved customers are a couple of the most popular reasons home improvement contractors love partnering with Foundation Finance, but that’s not where the benefits stop. We also offer customer prequalification, a custom credit app link for your business, time-saving tools & tech, more customer approvals and much more. With […]

For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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