Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Fall Selling Strategy

October 8, 2021
Man sitting on bench, looking at home improvement options on laptop

Fall is in full swing and winter’s not far behind. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the perfect fall strategy to increase sales and add projects to your calendar. Capture a sale from your leads. Don’t let that sales […]

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Financing’s Positive Punch

October 1, 2021
Portrait of beautiful young woman working at juice bar, she is standing behind counter looking away and smiling.

Financing isn’t just a fancy word for customers to borrow money, it’s a program that gives customers hope, businesses strength and P&L statements a positive boost. When you’re in an industry that provides high ticket products, services and an abundance of options, you know that the customer’s pockets have to be lined with an abundance […]

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Showcase Your Work to Get More Leads!

September 24, 2021
Back view of young man construction worker holding smartphone and taking picture while working on house building project

In a home improvement industry packed to the brim with competition, how do you set yourself apart and get noticed by future customers? The answer is simple: showcase your work. Take pictures, share videos, let the wow factor of your talents and expertise raise your business above the competition. Let’s be clear here…we’re talking about […]

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Simple Fall Sales Strategy

September 17, 2021
Sometimes difficult command from customers are problem for me

As summer winds down and the temps begin to cool, home improvements certainly aren’t following suit. In fact, the fall season is crunch time for homeowners trying to sneak in late season projects or looking for a pro to complete a yet-unfinished DIY project. This is the perfect time to build your sales pipeline and […]

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Second Look Financing Captures More Sales

September 10, 2021
Happy mature couple discussing investments with financial broker during meeting at home.

Home improvement activity is still on the rise right along with building material prices. Rather than taking a cut in profit, home improvement contractors are forced to increase their project quotes, daunting some homeowners’ dreams. Know what else is on the rise? Financing! Financing is playing a stronger part in getting homeowners what they want…but […]

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Look at Lumber Alternatives—and Financing!

August 30, 2021
Two construction workers and a building frame can be seen in the background. Horizontal shot.

With the lumber shortage a major issue still causing home improvement project delays and supply price hikes, scrambling to find lumber and building materials is a true struggle. So much so that NASA is even looking at creating its own alternatives to lumber! If NASA can do it, so can the home improvement contractor. According […]

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Need Leads? Here’s How to Get Them!

August 20, 2021
Architect Inside House Being Renovated Working On Plans Using Laptop And Talking On Cellphone

A sales pipeline filled with leads is an invaluable element to keeping you in business. Word on the home improvement contractor street, however, is telling us that lead building has taken a nose dive. Just because sales are trending up right now doesn’t mean you should stop collecting and contacting referrals and leads. Your bottom […]

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Sales Are Up…But You Still Need Financing.

August 13, 2021
Consulting auditors auditing financial report on computer screen, business charts

The pandemic created an unexpected rise in home improvement sales that surpassed expectation. A byproduct of this rise in demand was a shortage of supplies. That supply shortage increased costs, pricing and wait time for consumers. What’s next? Are you ready for the next industry shift?! According to the August 2021 Economic & Industry Update […]

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Competitive Rates Make You More Competitive!

August 9, 2021
Young handsome architect man wearing helmet holding dollars

Sounds rudimentary, doesn’t it? Competitive rates are…competitive. Right. But only if you’re actually offering them to customers! Having competitive rates in hand isn’t quite the same strategy as creating competitive pricing for your products and services and promoting it alongside your competition. What if those prices are still a bit unachievable for potential customers? You […]

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Will We See You at the Next Trade Show?

August 2, 2021
Exibition Hall holding business trade show or commercial activity concept

It’s been well over a year of cancelled, postponed or virtual-only shows. Are you as thrilled as we are that live industry events are back in full swing? Roofing contractors, water quality dealers, HVAC installers, small and large business owners and many more professionals in the home improvement industry are once again attending trade shows […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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