Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Success Starts with the Welcome Package

June 28, 2021
Hands holding wrapped gift box

When you decide to become part of a dealer financing network, make sure you’re entering into a partnership with a strong support philosophy. Communication, guidance, training and continued interaction is a must for anyone learning a new process, especially one that directly impacts your bottom line. From the moment your enrollment application is approved you’re […]

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You Couldn’t Complete a Remodeling Project without Tools, Right?

June 18, 2021
Man kneeling and working on kitchen blueprints

Imagine installing an HVAC unit or replacing a window with no tools. Or gutting out a kitchen for a full remodel…using just your hands. The project would have to be abandoned or shrunk down to a manageable scope. Now imagine a customer with no financing options. The same concept applies: no financing means abandoning the […]

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Include Financing with Your Project Quotes

June 10, 2021
Hand writing a quote on a clipboard for construction project

We’ve heard from several home improvement contractors (many posting their woes on Twitter), who are spending a LOT of time writing project quotes but getting a low percentage of commitments in return. It’s frustrating to spend so much time upfront trying to capture the sale and, in the end, losing it. Is there a more […]

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Let Homeowners Dream Big!

June 4, 2021
Man and women sitting while holding hands and envisioning their dream home

June 2021 was just declared “National Homeownership Month” by the president of the U.S. to “recognize the enduring value of homeownership and to recommit to helping more Americans realize that dream.” Further, in the official proclamation, the president states: “A home is more than four walls and a roof; it is a place where we […]

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It’s June – Are You Ready for Summer Sales?

May 28, 2021
Business man doing video chat on laptop in office

We’re halfway through 2021, yet it seems like January was just last week. With so much focus on coronavirus immunizations and the world opening back up, time seemed to skip by. There’s no time like the present to do a quick check-in to ensure you’re on track for the best home improvement sales season ever! […]

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Got Enrollment Questions? We’ve Got Answers!

May 21, 2021
Puzzled man looking at laptop at kitchen table

If you’re a home improvement contractor thinking about adding a financing program to your business but still mulling it over, this Q&A should clarify any indecision. With 8,000 dealers and growing who have already enrolled in our network, we’ve listened to a lot of valid questions about enrolling in a financing program and enrolling in […]

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Financing Is Your Sales Sweet Spot

May 14, 2021
Baseball player hitting a ball

It happens in baseball…and it’s happening in the home improvement business, too. Hitting that sweet spot and making the home run. What’s the sweet spot in home improvement? Financing! Offering financing not only increases sales conversion, it increases average project size by 15%, notes a study by bigcommerce.com. Closing sales, bigger projects…those are home runs […]

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Online Reviews Can Increase Your Sales!

May 7, 2021
Man holding iPad with App Google on the screen

As a home improvement business, have you focused at all on the customer reviews you receive (or don’t receive) online? Online reviews can literally bring a customer to your door or close an online sale. If you’re not building your customer reviews, you’re not building your business. Customers, clients and business partners can leave reviews […]

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Keeping Up with the Neighbors Is a Contractor’s Dream

April 30, 2021
Man and women cheerfully talking over fence

The urge to impress is an uncapped human trait…especially if you’re a homeowner in a competitive neighborhood. Holiday light displays aside, one in five homeowners admits to doing a home improvement project just to one-up the neighbors. And one in four homeowners added or refurbished a deck with the intent to impress someone. A recent […]

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Home Improvement Trends: Top Dealer Network Activity

April 26, 2021
House blueprint laying on the ground with working tools

With more than 8,000 home improvement dealers in our nationwide network knocking out one upgrade after another, Foundation Finance has a pretty good read on popular home improvement activity. Interiors are getting valuable renovations and home exteriors are getting much wanted facelifts. Here’s what we’re seeing, in order of top activity, from dealers in our […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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