Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

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Boost Your Winter Sales!

December 2, 2022

Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make sure your business meets or exceeds your goals for the colder season with these quick tips to boost your winter sales. Lead with Low Monthly Payments. Some customers get cold feet when they learn about the financial realities […]

Free Online Tools for Small Businesses

November 23, 2022

Small teams can accomplish big goals with the right tools. Whether you’re in roofing, landscaping, HVAC, windows or siding, you can use these free, easy-to-use tools to grow and streamline your business. Canva This program is helpful for creating social media images, flyers, presentations and more. It provides a decent selection of free templates to […]

5 Tips to Get Faster Customer Approvals

November 18, 2022

Home improvement financing makes big projects more affordable for your customers, and unlike big banks, many finance companies work with a wide range of credit profiles. Foundation Finance works with FICOs as low as 600 and will even consider customers with past bankruptcies after a year. Our second look financing program goes beyond the bare […]

Frequently Asked Financing Questions

November 11, 2022

7 Things You May Want to Know Home improvement financing is a great alternative to costly mortgage refinance options or for customers without the cash on hand for large projects. It also creates more options for your customers and sales opportunities for your business. If you’re new to offering financing or considering becoming a dealer, […]

Get More from Your FFC Partnership with These Resources

November 4, 2022

Foundation Finance is dedicated to helping you grow your business. We offer customer financing approvals for FICOs as low as 600 and great rates to help you close sales. We also provide helpful tools and resources to help you get more from your Foundation Finance partnership. Not already a dealer? No problem! Visit our dealer […]

What to Cover on Your Website’s Financing Page

October 28, 2022

Your website is often your first point of contact with potential customers. Your website should include what you do and answer the initial questions of people who need your services. Make sure your website offers insight into the various ways you add value for your customers, such as through your affordable financing options. Low Monthly […]

Thinking of Partnering with Foundation Finance?

October 21, 2022

Offering financing is a great way to grow your customer base, close sales faster and increase your project size. However, finding the right finance partner isn’t always easy. Here are some of the things you might like to know about FFC if you’re considering a partnership. How to Become a Dealer Enrolling with Foundation Finance […]

Financing: A New Way to Approach Leads

October 7, 2022

Homeowners look for quality and value when choosing a contractor to work on their home. Financing can help you provide your customers with both. From new windows to landscaping, home improvement financing makes it easier for your customers to afford the renovations that they really want. Learn how offering low monthly payments can help you […]

InterVest Capital Partners Acquires Point-Of-Sale Financing Provider Foundation Finance

September 26, 2022

Rothschild, WI – September 21, 2022 – Foundation Finance Company Foundation Finance is a leading point-of-sale financing provider in the home improvement industry, with nearly $3 billion in lifetime originations Foundation Finance Company LLC (“Foundation” or the “Company”) announced today that InterVest Capital Partners (“InterVest”), a New York-based specialty finance investment firm formerly known as Wafra […]

4 Financing Tips to Increase Your Project Size

September 19, 2022

Finding the right balance between affordability and quality is a challenge you and your customers must overcome when laying out a job’s parameters. Luckily, many of your customers can qualify for home improvement financing. This makes it easy to increase project size or upgrade your customers to higher-end options without overtaxing their budget. If you […]

For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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