Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.
Business Tips
Grow your business with confidence with the tools, tips, and strategies catalogued here.
Financing
Everything you need to know to offer home improvement financing.
Home Improvement
Looking for customer-friendly ways to complete your next project? Look no further!
Industry News
Keep up with the latest industry news and technology.
When you think about it, what business isn’t providing customized service every day? Your support staff can’t guarantee exactly what question will be coming from the other end of the phone, or, what a customer really wants when they walk in your front door. Any service provided is a direct result of what the customer […]
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When you own a business—whether you’re a sole owner, it’s family owned, or you’re a franchisee—staying competitive in an evolving marketplace is a constant challenge. Closing sales is an even bigger battle when customers eventually realize they may not have enough savings or strong enough credit to afford what they came to you for. What […]
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Foundation Finance is excited to unveil a design refresh of its website. Strategically recreated with home improvement dealer satisfaction as the focus, we’ve kept the same page links and information you regularly use, but gave them a fresh coat of paint, so to speak! The nuts and bolts remain the same, such as Dealer Login, […]
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If you knew that using blue paint in your remodeling projects turned your prospects into sales, you’d obviously use more blue paint, right? So, if you know that offering financing closes more sales, you’d be talking about it in every sales conversation, right? Well…that’s where the head-scratcher comes in. Even though offering financing increases your […]
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One positive thing the pandemic did for home improvement contractors was increase the demand for home renovations! Typically, increased demand denotes increased sales. Not so in the home improvement marketplace. The increased demand for home improvements increased the opening of new home improvement businesses. What did that do? Create more competition. How do you differentiate […]
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Budgets, bills, depleted nest eggs, roller coaster credit scores…homeowners have a lot to contend with lately. But their home improvement dreams are just as strong as ever. Many homeowners have found themselves in different financial situations since the pandemic began. Some don’t even realize their credit scores, or FICOs, have dropped until they try to […]
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Staying home means something different than it did less than a year ago, prior to the onset of the global pandemic. Canceled travel plans and time on the couch sparked innovations for home atmosphere re-creations. Vacations changed to staycations and staycations transitioned to home renovations. For home improvement contractors, this is a golden opportunity to […]
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Amidst business closings and shutdowns, the current pandemic also opened the door to new or expanded opportunities arising from an unexpected side effect—home improvement. When stay-at-home orders were enacted across the country, homeowners were taking inventory of their home environments. They needed office space, better kitchens and expanded outdoor living spaces. Remodeling contractors were in […]
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Welcome to the new year! Are you ready to start strong? Toss those resolutions aside and focus instead on one goal, one word, that can build your business with a simple yet effective strategy: financing. The 2020 pandemic forced many to stay at home, bringing to light their drab interiors and small outdoor spaces. More […]
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There’s a story that plays out in the year review of our 2020 weekly blog series, not only in our topics but in your reaction to them. As the prevalent phrase-of-the-year states, “We’re in this together,” and our efforts to provide tools, tips and inspiration for your business have been evident in the 52 articles […]
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