Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

 

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Blog Topics to Keep Your Website Relevant

November 3, 2023
Contractor hard hat sitting on top of a laptop.

You can create huge growth opportunities for your business with a website that has strong SEO. Capitalize on that potential with blog articles. They can add a lot of SEO. However, coming up with topics that are relevant to your business and your customers can be tricky. If you’re stuck, consider some of the options […]

Spooky Ways to Sabotage Your Sale

October 27, 2023
failed home improvement sale

Summer is the busy season for a lot of home improvement contactors, meaning during the fall, winter and spring, you can give each sale and customer a bit more attention to keep your sales funnel flowing.  Keep your sales rate high and make sure you’re attracting and closing sales year-round by avoiding these sale-killing problems. […]

Funding for Your Customer’s Home Improvement Project

October 20, 2023
Contractor going over renovation plans with homeowners

Finding funds for home renovations is one of the biggest challenges your customers must overcome before they start a project. Luckily, there are options for customers with all sorts of credit history and financial backgrounds. Some of the options that may be available for your customers are listed below. Each option has its own pros […]

How Financing Tools Help Close Sales

October 13, 2023
Contractors tools set on a table

In 2020 the Federal Reserve reported that only 64% of Americans had enough money on hand to cover a $400 emergency, leaving many families in a tight spot when they need home repairs or renovation.1 Offering financing breaks down that price barrier, allowing you to help homeowners to move their projects forward. Foundation Finance offers […]

Learning from Lost Sales

October 6, 2023
Businessman for contractor that is stressed over losing sales

In an ideal world, every customer who reaches out to you for an estimate would move forward and hire your company to complete their home improvement project. However, sales fall through all the time. Some customers are “just looking” at their options. Others are working on building up their funds to complete the project or […]

Earn More with FFC

September 29, 2023
FFC Promos

Everyone likes a good deal. Treat your customers to affordable financing options with Foundation Finance. We cover projects ranging from windows and roofs to turf and offer financing for customers with FICOs as low as 600. Contractors who join our free dealer network can offer EVERY approved customer a special promotion, making it easy to […]

Social Media Ideas for Busy Contractors

September 15, 2023
Decorative mini house by leaves that have fallen

The temperatures are still high, but believe it or not, October is just around the corner. Before you get busy raking leaves and hauling out scarves and gloves, take some time to preplan your social media strategy for next month. We have included some ideas that work for those in the home improvement industry below. […]

How to Start Building Brand Recognition

September 8, 2023
young, diverse contractors in denim and plaid celebrate their brand recognition

If someone asks you to name a soda company, a car manufacturer or a pizza company, there’s a good chance your answer will match millions of other people’s, should they be asked the same question. That’s partly due to the size and prevalence of certain big brands, but the marketing and effort they put into […]

The Job Isn’t Done…

September 1, 2023
Contractor analyzing a computer for his project

When do you consider a job done? Is it when the repair or renovation is done? When you pack all the tools in the truck? What about when you drive away? Maybe you consider the job over when you collect payment? Truthfully, there are many points where you could consider the job done, but don’t […]

Back to Basics with FFC Financing

August 24, 2023
Contractor in work outfit sitting at a desk looking at a desktop computer

Need financing 101? Look no further. Learn what home improvement financing covers, who qualifies, how to offer it and more in this straightforward overview of Foundation Finance’s programs. What Is Covered? Foundation Finance offers financing for projects ranging from $1,000 to $100,000 and covers projects such as remodeling, water treatment, HVAC, turf, windows, roofing,, siding, […]

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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