If you want to make more sales for your home improvement business, an inhouse financing program is a valuable asset. But even more valuable is continued interaction with your financing partner. Technically it’s called “collaboration”. Both you and your financing partner are working toward the same goal: more sales. Approach the partnership as if you’re […]
Got a Financing Partner? Collaborate With Them! Read More »
Spring sales are on every remodeling contractor’s mind right now as homeowners happily emerge from their winter hibernation with vivid dreams of home improvements. Are you ready to capture those sales? Remodeling activity is expected to increase as the temps rise, but businesses located in the sunbelt states should be prepared for an even bigger
It’s Time for Some Spring Sales! Read More »
One positive thing the pandemic did for home improvement contractors was increase the demand for home renovations! Typically, increased demand denotes increased sales. Not so in the home improvement marketplace. The increased demand for home improvements increased the opening of new home improvement businesses. What did that do? Create more competition. How do you differentiate
Promote Financing for Increased Sales Read More »
Sales pipelines are vital to keeping you in business. But cold calling is like running your nails down a chalkboard! It’s important to dedicate time throughout the year to consistently build a strong pipeline of sales prospects. We’ve come a long way from the cold call era and incorporating lead-building into your business processes is
Pack Your Pipeline With Sales! Read More »
Fall signals the end of summer, the transition to winter, and the onset of your business’ 4th quarter. The pandemic has affected quarterly and year-end goals since the 1st quarter of 2020. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the
Fall Financing Strategy Read More »
Offering financing to customers increases buyer conversion and customer loyalty. It also increases average project size by 15%, reports a study by bigcommerce.com. So it’s in the best interests of your home improvement business to offer financing. But are there best practices on how to successfully offer it to your customers? Of course there are!
How to Offer Financing that Closes Sales Read More »
As we approach the fall season and inch closer to the end of the year, capturing every sale is vital—especially when facing year-end goals. It’s been a challenging spring and summer as the pandemic threw great caution into the marketplace. However, with homeowners experiencing more time in their homes, attempting remodeling projects too large to
Simple Steps to Increase Fall Sales Read More »
In a nutshell: just ask. Business relationships with customers have changed since the quarantine guidelines of the pandemic, but that doesn’t mean you should stop communicating with your largest referral resource. Whether you’ve completed a major renovation or a quick repair, asking for a referral when the work is done should be as automatic as
Simple Ways to Build Your Referral Pipeline Read More »
Referrals are an invaluable, cost-effective (aka free) way to generate new business, especially in challenging economic times when standard advertising just isn’t the right platform. But asking for referrals is awkward as not everyone has the personality of a sales star. Now is not the time to skip the sales advantage a referral pipeline can
The Easy Way To Build A Referral Pipeline Read More »
With nearly half of small business owners doing “DIY Marketing”, a non-complicated marketing strategy is key to success. Fortunately, successful digital marketing isn’t about working harder, it’s about working smarter. Busy consumers are turning to convenient “Hey Alexa”, “Hey Google,” or “Hey Siri” methods to shop for just about anything, including home improvement services. If
Reach New Customers with These “DIY” Digital Marketing Tips Read More »
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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