There’s no shortage of contractors in your field, so finding ways to set your business apart from the competition is an important part of your long-term success strategy. Some companies rely on their long years of experience while others focus on a specific niche in the market to hone in on a specific customer base. […]
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Why is your customer hiring you? Is something broken? Are they crossing an upgrade off their wish list? The reason why a homeowner is getting work done is often just as important as what the project actually is. Check out these tips to adjust your sales strategy to match the homeowner’s motivations. Repair When something
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Adding financing to your website can attract new business and help close sales for those who are on the fence or waiting until their tax returns come in. Not sure what to include? Here are some must-have items to consider! Financing Explanation Some customers may be surprised to learn that you offer home improvement financing,
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Whether you’re in a specialized field such as window or roof installation, or work with a broader range of home improvement projects, showcasing your work can help attract and close new business. Show off your best work by creating a portfolio of images and descriptions of the work you’ve done. Here are some tips to
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Direct mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture new customers. However, many contractors let the connection they have built with new customers fade once the job is done. Grow your business and close more sales with referrals and repeat customers with these simple tips. Lay the
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Financing is easy when you partner with Foundation Finance, especially when you pair our great rates with our free marketing support. You can find a variety of pre-made marketing materials and scripts in the “Marketing Support” section of the “I’m A Dealer” tab above. Explore our offerings there or find additional links below! Customized Materials
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Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make sure your business meets or exceeds your goals for the colder season with these quick tips to boost your winter sales. Lead with Low Monthly Payments. Some customers get cold feet when they learn about the financial realities
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Homeowners look for quality and value when choosing a contractor to work on their home. Financing can help you provide your customers with both. From new windows to landscaping, home improvement financing makes it easier for your customers to afford the renovations that they really want. Learn how offering low monthly payments can help you
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Creating a successful home improvement business and growing your career is a lot of work, so it’s important to find time to kick back and relax too! Here are some tips to help you keep on track and strike the right work-life balance for you. Manage Your Time. Juggling homeowners, suppliers, schedules and the hundreds
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Creating strong business goals isn’t as easy as some think. Many people focus only on their financial goals, forgetting to set milestones for important factors that build towards financial success, like workplace safety, productivity, and employee and customer satisfaction. Setting and working towards goals for these aspects of your business can support your financial goals
Business Goals that Go Beyond the Financials. Read More »
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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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