Remodeling industry

Keep Your Crew Busy and the Phones Ringing in January and February

Don’t let the winter months slow down your business. Particularly, attic insulation projects are a big win for you and your customers. These two facts together can help keep your crew busy and the phones ringing in the next few months: About 90% of U.S. homes are under-insulated. The return on investment for the homeowner

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The Kitchen is Real Estate’s Most Valuable Room

Americans are spending more time in the kitchen – cooking, eating and socializing – than ever before. According to realtor.com, “the kitchen has become the most valuable room in real estate.” Below is some interesting information realtor.com put together based on their data: A trophy kitchen sells your home better than anything else. The kitchen

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Offer Less, Sell More

Clients are inundated with options when it comes to remodeling their home – paint colors, window options, door frames, countertop styles and colors, flooring, finishes, etc. Research shows that the more options the client has, the more frustrated they become during the decision-making process leaving them dissatisfied and unable to make a decision; and when

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What to Look and Listen for in the Rapidly Changing Remodeling Industry

The remodeling industry has always been an important indicator of the country’s overall economic well-being.  As a result of the market rapidly changing, it’s critical to keep your eyes and ears open for hints as to what’s going to happen next.  Here are a few things to watch and listen for: Changing client demographics Remodelers

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Your Real Competition Isn’t Other Remodelers…

Your real competitor is the homeowner. Technical and management skills are essential to selling your remodeling business/service to customers but skills like effective communication are equally important.  If you help the homeowner understand remodeling, you’ll likely end up with a higher percentage of closed deals from those prospects.  “People buy emotionally and rationalize their decision

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