Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

 

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How to Close More Sales with Financing

January 20, 2023
Hand holding a magnify glass over a stack of coins and miniature wood houses

Financing gives customers more buying power, affording them the ability to update their home with no compromises. That’s why promoting your financing options is just as important as promoting your other services and experience in your field. Many homeowners who could benefit from low monthly payments are not aware of financing options when they start […]

How to Improve Your Online Reputation

January 13, 2023
Wood blocks with colors that go from red to green with accompanying wood block faces that range from sad to happy

Having a good online reputation can make a big difference when a homeowner is choosing who to hire for their next project, but many contractors don’t find the time to ask for reviews. Unfortunately, this creates a missed opportunity for customers to share their positive experience and leaves no balance for the occasional dissatisfied customer […]

Need Some Help? Find Training and Support Here!

January 6, 2023
Office worker conducting a training with a contractor on financing

Offering your customers home improvement financing helps you close more sales, improve cash flow and reduce cost-related objections. Foundation Finance’s dealer portal, LaunchPAD, is easy to use, but we’re always glad to help. Find training and support options to get the most from your partnership below! Not a dealer yet? Enrolling is free and takes […]

Why Bother with Business Goals?

December 30, 2022
2023 business goals with tools on a table, 2023 with construction tools, yellow hard hat on white background with copy space.

Setting goals helps you measure your progress in the current year or quarter as well as compare that progress to other years or quarters. Goals also help establish accountability and set the direction you want your business to go. Types of Goals There are a lot of ways to create and measure what makes a […]

Free Marketing Support

December 20, 2022
Home Improvement Contractor in orange safety vest using computer at job

Financing is easy when you partner with Foundation Finance, especially when you pair our great rates with our free marketing support. You can find a variety of pre-made marketing materials and scripts in the “Marketing Support” section of the “I’m A Dealer” tab above. Explore our offerings there or find additional links below! Customized Materials […]

Simple Ways to Provide Exceptional Service

December 16, 2022
Home Owner and sales rep carrying black tool box shaking hands

Your competitors have access to similar products, materials and tools to what you use, so it’s important to differentiate yourself through the service you provide. Why Providing Quality Service Is Essential When your customers enjoy working with you, they are more likely to recommend your company to others. This leads to a stronger referral base […]

5 Ways to Promote Your Business During the Holidays

December 9, 2022
holiday home improvement marketing concept with gold Christmas ornaments, wrapped gifts, and a hard hat against a black background

Get a head start on your 2023 goals by doing some quick, easy marketing now. Here are some ideas to get you started. Send a holiday card. Create a list of past, present, and potential customers and send them a holiday greeting card. This is a friendly way to get their attention and maybe even […]

Boost Your Winter Sales!

December 2, 2022
Snowman waving with shovel and construction hard hat

Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make sure your business meets or exceeds your goals for the colder season with these quick tips to boost your winter sales. Lead with Low Monthly Payments. Some customers get cold feet when they learn about the financial realities […]

Free Online Tools for Small Businesses

November 23, 2022
Small contractor toolbox sitting on laptop keyboard

Small teams can accomplish big goals with the right tools. Whether you’re in roofing, landscaping, HVAC, windows or siding, you can use these free, easy-to-use tools to grow and streamline your business.   Canva This program is helpful for creating social media images, flyers, presentations and more. It provides a decent selection of free templates […]

5 Tips to Get Faster Customer Approvals

November 18, 2022
Close up of loan application stamped with approved in green ink

Home improvement financing makes big projects more affordable for your customers, and unlike big banks, many finance companies work with a wide range of credit profiles. Foundation Finance works with FICOs as low as 600 and will even consider customers with past bankruptcies after a year. Our second look financing program goes beyond the bare […]

For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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