Home Improvement Trends - Foundation Finance Company

Home Improvement and Renovation Trends

Discover the latest trends and technology to keep your business on track with the current market.

Learn how the current market conditions and technology can impact your business. Whether you work in turf, water treatment systems, HVAC, roofing, or siding, these articles are designed to help you keep up with the fast-moving world of construction and home renovation. Explore all our blogs below or search one of these popular topics:

Finding Customers

Discover new lead generation techniques and sources to find more customers for your home improvement business.

winter home improvement

Boost Your Winter Sales!

Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make…

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home improvement financing

Financing: A New Way to Approach Leads

Homeowners look for quality and value when choosing a contractor to work on their home. Financing can…

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happy construction

Business Goals that Go Beyond the Financials.

Creating strong business goals isn’t as easy as some think. Many people focus only on their financial…

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Customer Management

Learn how to nurture and support home improvement leads and customers once they enter your sales funnel.

winter home improvement

Boost Your Winter Sales!

Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make…

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home improvement CRM

Business Basics: Why Every Contractor Needs a CRM

Every business runs on leads. Leads that can take a long time to turn into customers. Homeowners…

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window installation

A Window Contractor’s Guide to Setting Expectations

Keeping your customers happy starts with setting the right expectations. Before your customer signs their work order,…

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Tools & Tech

Find the latest tools and tech to help simplify and streamline your business processes.

free online tools

Free Online Tools for Small Businesses

Small teams can accomplish big goals with the right tools. Whether you’re in roofing, landscaping, HVAC, windows…

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google business profile for contractors

Tech Spotlight: Google Business Profiles for Contractors

Creating a business profile on Google is one of the most important steps to ensure new customers…

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home improvement analytics

Tech Spotlight: Google Analytics for Contractors

Building a successful business doesn’t happen overnight and figuring out when you’ve hit important milestones can be…

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Social Media

Find strategies to create a strong social media presence and reach more home improvement customers here.

Looking at smartphone

Six Tips for Simple Social Media

Social media can be a scary thing for contractors. After all, you just wanted to start a…

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Business person using multiple devices to conduct business

Leverage Technology to Earn More Business

Internet and technology advancements have changed the dynamic of marketing for contractors.  Homeowners are more sophisticated and…

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Find timely tips on how to become an integral part of your community.

home improvement vacation

Planning a Vacation as a Small Business Owner

Finding time to relax, unwind, and spend time with your family without the stress of work is…

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how to find water treatment system customers

How to Find More Customers in the Water Treatment Industry

After learning what’s in their water, most people will agree that they would like to have a…

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Construction tools and White thermostat with maple leaves and pumpkin. contractor thanksgiving concept. copy space.

5 Quick & Easy Social Media Posts for Thanksgiving

What do you have planned for Thanksgiving? This Thursday, millions of people will gather for food, family,…

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Understanding Today’s Home Improvement Market

As mortgage rates rise and fall, material shortages come and go, and labor shifts between scarcity and abundance, the home improvement and renovation industry changes to keep up with market demands. Keeping track of market changes and predicting which way the home improvement industry will shift isn’t always easy, but Foundation Finance is here to help. Check back often to learn about innovations, news, and changes that could impact the way you complete home improvement projects.


You will also find news on the latest financing specials to help you land your next hard-to-close sale. Whether you own a small, family-owned contracting business or are one of many contractors working under the same brand, we’re here to help you find more home improvement customers and close more sales with important news and articles to help you build your contracting business.

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