Home Improvement and Renovation Trends
Discover the latest trends and technology to keep your business on track with the current market.
Learn how the current market conditions and technology can impact your business. Whether you work in turf, water treatment systems, HVAC, roofing, or siding, these articles are designed to help you keep up with the fast-moving world of construction and home renovation. Explore all our blogs below or search one of these popular topics:
Finding Customers
Discover new lead generation techniques and sources to find more customers for your home improvement business.
5 Questions Customers Ask About Financing
The estimate is on the table. Your customer trusts your expertise. And then comes the question: “So…how…
Decision Fatigue: How Too Many Options Lose the Sale
As a home improvement contractor, you’ve probably watched a customer get excited about a project, then go…
Unclosed Leads Cost More Than Just Time.
Identify Leads That Need Nurturing to Start Closing More Sales! The average home improvement lead costs between…
Customer Management
Learn how to nurture and support home improvement leads and customers once they enter your sales funnel.
Decision Fatigue: How Too Many Options Lose the Sale
As a home improvement contractor, you’ve probably watched a customer get excited about a project, then go…
Unclosed Leads Cost More Than Just Time.
Identify Leads That Need Nurturing to Start Closing More Sales! The average home improvement lead costs between…
What “I Need to Think About It” Really Means
You’ve nailed your pitch. The homeowner is nodding along and then comes the dreaded “I need to…
Tools & Tech
Find the latest tools and tech to help simplify and streamline your business processes.
How-To Guides for Foundation Finance Dealers
Get More Out of Your Financing Partnership Ready to get more from your financing partnership? We’ve put…
4 Tips to Profit with Financing
You don’t have to be an expert to profit from financing. Take advantage of just a few…
5 Tools to Automate and Streamline Your Sales Process
Are you using today’s technology to your advantage? Tools like AI, CRMs and customer financing can increase…
Be Socially Visible
How do you connect with customers and prospects in a world where the new norm is social…
Reach New Customers with These “DIY” Digital Marketing Tips
With nearly half of small business owners doing “DIY Marketing”, a non-complicated marketing strategy is key to…
Amplify Your Home Improvement Brand with These 3 Tools
In the past three years, home improvement spending nationwide has increased—nearly six percent annually, according to the Leading Index…
Community
Find timely tips on how to become an integral part of your community.
Why Bother with Business Goals?
A successful year is measured by the goals you set. Whether you’re improving your safety standards, boosting…
Closing Sales During the Holidays
Shopping, wrapping, parties, dinners, family, friends, and more keep homeowners busy this time of year. However, with…
Are You Prepared for These Customer FAQs?
A home is many people’s most valuable asset, so when they start searching for a home improvement…
Understanding Today’s Home Improvement Market
As mortgage rates rise and fall, material shortages come and go, and labor shifts between scarcity and abundance, the home improvement and renovation industry changes to keep up with market demands. Keeping track of market changes and predicting which way the home improvement industry will shift isn’t always easy, but Foundation Finance is here to help. Check back often to learn about innovations, news, and changes that could impact the way you complete home improvement projects.
You will also find news on the latest financing specials to help you land your next hard-to-close sale. Whether you own a small, family-owned contracting business or are one of many contractors working under the same brand, we’re here to help you find more home improvement customers and close more sales with important news and articles to help you build your contracting business.
Social Media
Find strategies to create a strong social media presence and reach more home improvement customers here.