Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

 

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Important Search Terms for the HVAC Industry

June 13, 2022
4 air conditioning units next to each other

Looking for content ideas for your HVAC blog, social media channels, or SEO plan? Using a tool such as Google Trends can help you hone in on what terms consumers are searching for. Check this list of June HVAC-related trending searches for keyword inspiration. Top HVAC Searches Best HVAC systems 2022 Best HVAC systems 2021 […]

Tech Spotlight: Google Analytics for Contractors

June 8, 2022
Man using tablet going over website stats of their contractor website

Building a successful business doesn’t happen overnight and figuring out when you’ve hit important milestones can be almost as hard as achieving them. One tool that can help you track your growth and progress is Google Analytics. Here’s what you need to know…  What Is Google Analytics? Google Analytics is a free tool you can […]

Planning a Vacation as a Small Business Owner

June 1, 2022
Sand castle with a shovel on the beach

Finding time to relax, unwind, and spend time with your family without the stress of work is tough when you run your own business. Even more so when you plan to go on vacation. However, no one is more deserving of a break than you! Here are some ways you can find help, set expectations, […]

The Foundation Finance Difference

May 23, 2022
happy home improvement contractor

Foundation Finance provides consumer financing programs designed to serve a wide range of home improvement and renovation projects. Whether your customers are installing a new system to improve their home or renovating an outdated room, our consumer financing program can help you save time, save money, and grow your bottom line. Some of the benefits […]

Business Basics: Why Every Contractor Needs a CRM

May 16, 2022
Contractor using tablet and going over metrics.

Every business runs on leads. Leads that can take a long time to turn into customers. Homeowners often experience delays or start researching their potential home improvement projects well before they are ready to close a deal. However, keeping track of these leads and contacts and working with them as they get ready for their […]

10 Questions Turf Customers Need to Know

May 4, 2022
Artificial turf being rolled out

In the summer months when the water bill skyrockets to keep the lawn green or in the winter when lawns turn dry and brown, many homeowners start thinking about other lawn options. This is the ideal time to connect and begin a conversation about turf. Make sure homeowners in your area know who to turn […]

How Links Rank or Ruin Your SEO

April 27, 2022
home improvement contactor on laptop and phone at project site

If you want to be ranked among the top search results when someone is searching for a home improvement contractor to complete their project, you must optimize your site for search engines. This process is known as SEO. There are many components of a successful SEO strategy for a home improvement business. One of the […]

Overcoming Price Objections for HVAC

April 25, 2022
Contractor Assembling HVAC Pipes In Attic Of New House.

Summer is coming, and for many people, that means new HVAC systems. However, many homeowners can’t afford the cost of a new system outright. That’s where you financing partners come in. Learn how to leverage financing’s best rates and promotions to ensure your customer can get the HVAC system they need to keep their families […]

How to Create a Home Improvement Blog

April 18, 2022
close up of a person on computer starting a home improvement blog

Creating a strong online presence is an important step to attract new customers to your business. One way to build your presence is to create a consistent source of new, relevant content for your site. In the home improvement and renovation industry, creating a blog is often one of the best ways to create and […]

Build Your SEO with Local Content

April 11, 2022
couple searching for a contractor on phone at coffee shop

Thanks to search engines like Google, people have more access to information than ever before. Finding a home improvement contractor or learning what types of upgrades are available for a home is as easy as typing a few words into Google. That’s why having a good SEO strategy is so important – to ensure you […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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