Home Improvement and Renovation Trends
Discover the latest trends and technology to keep your business on track with the current market.
Learn how the current market conditions and technology can impact your business. Whether you work in turf, water treatment systems, HVAC, roofing, or siding, these articles are designed to help you keep up with the fast-moving world of construction and home renovation. Explore all our blogs below or search one of these popular topics:
Finding Customers
Discover new lead generation techniques and sources to find more customers for your home improvement business.
Use Objections to Learn, Improve, and Close More Sales
When selling your services, you are bound to come upon objections. As disappointing as they can be…
Bring In Leads By Improving Your Website
If you’re looking to attract new clients this year, it is important to have a powerful presence…
Sales Tricks & Treats – How to Save the Sale
It can be very disheartening when a prospect starts to suddenly voice doubts. This is especially after…
Customer Management
Learn how to nurture and support home improvement leads and customers once they enter your sales funnel.
3 Ways to Build Customer Trust
Building trust with potential customers is the first step to closing a sale, creating a positive relationship, and earning referrals. Discover our top tips to build trust with your customers
5 Essential Customer Service Skills to Master Before 2025
Learn how to keep your customers happy and create an exceptional customer service experience to generate new business!
Email Marketing Tips for Your Small Business
Email marketing is a great way to nurture potential customers and earn referrals and repeat business. Find tips to get results from your email campaigns below.
Tools & Tech
Find the latest tools and tech to help simplify and streamline your business processes.
How to Improve Your Google Business Profile
Many home improvement searches start with an internet search. Most of those searches happen on Google. As…
3 Google Analytics Features to Check Out
There are many wonderful business tools online. One of the best is Google Analytics. This free program…
Free Online Tools for Small Businesses
Small teams can accomplish big goals with the right tools. Whether you’re in roofing, landscaping, HVAC, windows…
Does Your Company Have a Brand?
Your company provides services for people, but your brand is how you set yourself apart from all…
3 Marketing Strategies to Try this Summer
Keep your customers engaged and your marketing fresh this summer by trying out some of these strategies.
5 Topics to Engage Your Customers in Q2
Building and maintaining an active online presence is an important part of growing a home improvement business,…
Community
Find timely tips on how to become an integral part of your community.
Closing Sales During the Holidays
Shopping, wrapping, parties, dinners, family, friends, and more keep homeowners busy this time of year. However, with…
Are You Prepared for These Customer FAQs?
A home is many people’s most valuable asset, so when they start searching for a home improvement…
Blog Topics to Keep Your Website Relevant
You can create huge growth opportunities for your business with a website that has strong SEO. Capitalize…
Understanding Today’s Home Improvement Market
As mortgage rates rise and fall, material shortages come and go, and labor shifts between scarcity and abundance, the home improvement and renovation industry changes to keep up with market demands. Keeping track of market changes and predicting which way the home improvement industry will shift isn’t always easy, but Foundation Finance is here to help. Check back often to learn about innovations, news, and changes that could impact the way you complete home improvement projects.
You will also find news on the latest financing specials to help you land your next hard-to-close sale. Whether you own a small, family-owned contracting business or are one of many contractors working under the same brand, we’re here to help you find more home improvement customers and close more sales with important news and articles to help you build your contracting business.
Social Media
Find strategies to create a strong social media presence and reach more home improvement customers here.