Many home improvement searches start with an internet search. Most of those searches happen on Google. As the world’s leading search engine, Google can be a key business driver, making it easier for homeowner to find and connect with your business. Make sure you’re showing up for customers in your area by setting up and […]
How to Improve Your Google Business Profile Read More »
There are many wonderful business tools online. One of the best is Google Analytics. This free program tracks and reports what happens on your website, allowing business owners to see what pages people are viewing, what they are clicking, how visitors are finding the website and more. One of the greatest strengths and weaknesses of
3 Google Analytics Features to Check Out Read More »
As the busy season starts to wind down, it’s a great time to analyze your year so far and start considering what you need to do to reach your 2022 goals. Whether you want to complete a certain number of projects or reach a certain profitability percentage, take some time to add these three tasks
3 Tasks to Add to Your To-Do List This Fall Read More »
The roof is one of the most important parts of a home, but many homeowners don’t know when they should reach out to a roofing specialist. Make sure your website is ready to offer homeowners the information they need by answering these 10 roofing-related questions. Important Roofing Questions How much does a new roof cost?
10 Questions Roofing Customers Need to Know Read More »
Looking for content ideas for your HVAC blog, social media channels, or SEO plan? Using a tool such as Google Trends can help you hone in on what terms consumers are searching for. Check this list of June HVAC-related trending searches for keyword inspiration. Top HVAC Searches Best HVAC systems 2022 Best HVAC systems 2021
Important Search Terms for the HVAC Industry Read More »
In the summer months when the water bill skyrockets to keep the lawn green or in the winter when lawns turn dry and brown, many homeowners start thinking about other lawn options. This is the ideal time to connect and begin a conversation about turf. Make sure homeowners in your area know who to turn
10 Questions Turf Customers Need to Know Read More »
If you want to be ranked among the top search results when someone is searching for a home improvement contractor to complete their project, you must optimize your site for search engines. This process is known as SEO. There are many components of a successful SEO strategy for a home improvement business. One of the
How Links Rank or Ruin Your SEO Read More »
Creating a strong online presence is an important step to attract new customers to your business. One way to build your presence is to create a consistent source of new, relevant content for your site. In the home improvement and renovation industry, creating a blog is often one of the best ways to create and
How to Create a Home Improvement Blog Read More »
Thanks to search engines like Google, people have more access to information than ever before. Finding a home improvement contractor or learning what types of upgrades are available for a home is as easy as typing a few words into Google. That’s why having a good SEO strategy is so important – to ensure you
Build Your SEO with Local Content Read More »
The first non-paid result of a Google search gets around 28% of all clicks, with the second and third getting around 16% and 11% respectively. However, there are billions of people vying for just 10 spaces on the first page, with the first position on the first page being the ultimate prize. Beyond the first
SEO Basics for Home Improvement Contractors Read More »
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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