Finding the right balance between affordability and quality is a challenge you and your customers must overcome when laying out a job’s parameters. Luckily, many of your customers can qualify for home improvement financing. This makes it easy to increase project size or upgrade your customers to higher-end options without overtaxing their budget. If you […]
4 Financing Tips to Increase Your Project Size Read More »
Every business runs on leads. Leads that can take a long time to turn into customers. Homeowners often experience delays or start researching their potential home improvement projects well before they are ready to close a deal. However, keeping track of these leads and contacts and working with them as they get ready for their
Business Basics: Why Every Contractor Needs a CRM Read More »
Keeping your customers happy starts with setting the right expectations. Before your customer signs their work order, be sure they know what to expect when buying new windows. Here are some topics you should be very clear about, especially in the current market where getting the materials and labor for a window installation project can
A Window Contractor’s Guide to Setting Expectations Read More »
The way new customers enter your business is often referred to as a sales funnel. Others call it a lead pipeline. Either way, it’s a way of describing the process of taking someone who barely knows who you are (top of the funnel) and turning them into an active customer (bottom of the funnel). Sales
Figuring Out Your Sales Funnel Read More »
The number of roofing businesses in the United States has grown an average of 1.8% each year from 2017 to 2022. With competition on the rise, how do you grow your roofing business? Your competitors likely have access to the same materials you do, but you control the quality of your customer service. Make sure
How Customer Service Impacts Sales in the Roofing Industry Read More »
In an ideal world, each potential customer you meet would be ready to move forward with their sale right away. However, in the real world, customers will reach out for information weeks or even months before they’re ready to start their home improvement project. But, just because these people aren’t ready to work with you
Closing Sales with Email Campaigns Read More »
Long-term business success isn’t a one-man job. It takes a network of dedicated employees, past customers, and support from the community. Having a strong network of personal and professional contacts ensures you have somewhere to turn to for advice or guidance, new business opportunities, and potential customers. Build a strong network and find ways to
Networking Tips to Build Your Business Read More »
Connecting with new customers is easier when you have a steady stream of referrals. Grow your business and close more referral-based sales with these five steps. Lay the groundwork. Let your customers know throughout the sales and installation process how much referrals mean to your business. Provide exceptional service. Go above and beyond to ensure
How to Get More Referral Business Read More »
Finding new customers in the winter months can be challenging, especially in the home improvement industry. Here are some quick tips to help you boost your winter sales to keep your business going strong. Set up lead alerts. You never know when or how a new customer is going to reach out to you. Make
5 Tips to Win More Customers this Winter Read More »
Keeping homeowners engaged while waiting on essential supplies isn’t always easy. Make sure you’re setting your projects up for success by taking these steps to ensure a positive experience for your customers. Set Clear Expectations Many builders and contractors are experiencing material shortages that delay their projects and push back completion dates. Make sure you’re
Don’t Let Material Delays Ruin Your Project Read More »
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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